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4 min Read
Written by Laura Beck
Edited by Rebekah Evans
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Trader Joe’s has long been known for offering unique, high-quality products at budget-conscious prices. But even the wealthy can’t resist a good deal, especially when it comes to these popular items flying off TJ’s shelves in 2024.
Here are seven Trader Joe’s items that the wealthy are buying.
In contrast, here are six items at Trader Joe’s that frugal people are buying.
Brioche Style Liege Waffles With Pearl Sugar
These authentic Belgian-style waffles are serving up fancy brunch vibes that the wealthy love. At just $3.99 for a pack of six individually-wrapped waffles, they’re accessible to all of us. The dense, brioche-like texture and crunchy bits of pearl sugar make them addictive. If you think you want one package, buy three.
Gnocchi
Why spend $30 on gnocchi at a trendy Italian restaurant when you can whip up this version at home? Wealthy foodies are stocking their pantry with this gourmet-inspired gnocchi, which delivers all the flavor of the classic Roman pasta dish in an easy-to-make format. At under $1.99 for 16 ounces, it’s the perfect last-minute dinner for impromptu gatherings.
Organic Artichoke Pasta Sauce
Speaking of easy Italian dinners, this jarred artichoke sauce is flying off shelves. The wealthy love that it goes beyond basic marinara, elevating weeknight pasta into something special. Shoppers are getting creative using it for everything from pasta bakes to bruschetta toppings. At just $3.99 a jar, it’s a fraction of the price of fancy jarred sauces at specialty stores.
Skincare Dupes
Even the wealthy love a good beauty bargain. Trader Joe’s expanding line of skincare and beauty products offers wallet-friendly dupes of popular high-end items. Their $5.99 Vanilla Lip Mask is drawing comparisons to the cult-favorite $24 Laneige version.
Meanwhile, the $8.99 Ultra Hydrating Gel Moisturizer is said to be a dead ringer for Clinique’s $64 Moisture Surge.
And one of the star items? The $6.99 Watermelon Overnight Mask that everyone is snatching up. It’s drawing comparisons to the popular $40 Glow Recipe Watermelon mask. The gel-like formula exfoliates and hydrates skin while you snooze. At this price point, shoppers don’t feel guilty slathering it on generously each night.
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Truffle Flavored BBQ Sauce
Leave it to Trader Joe’s to elevate basic barbecue sauce with a touch of truffle — it’s genius. At just $3.99 a bottle, it’s an affordable way for the wealthy to add a gourmet touch to any dinner. If you want to take anything from chicken to veggies to tofu to the next level, this is your new best friend. Plus, it’s the perfect way to impress guests without spending a fortune on actual truffles. Win-win.
Everything But the Bagel Seasoned Smoked Salmon
Fancy packaged fish is inarguably having a moment and even wealthy shoppers can’t resist this steal of a deal. At under $6 for 4 ounces, this seasoned smoked salmon is a fraction of the price of premium packaged fish brands — and just as delicious. It’s perfect for elevating your avocado toast or creating an instant charcuterie.
Apple Cider Donuts
When fall rolls around, the wealthy (and everyone else) are lining up with everyone else to grab boxes of these seasonal favorites. At just $4.49 for a half dozen donuts, they’re cheaper than many other brand — but just as tasty. Pro-tip: Warm them up slightly for that fresh-from-the-fryer taste.
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